Our story
Natural products for body, mind and home. Good for sensitive skin, made for everyone.
" I started developing SOAPSTAR more than 7 years ago when my best friend suddenly became allergic to synthetic additives in skin care products. Products that promised to be good for her were making her sick.
I thought it was strange that a self-care routine is all about that
care, could be so full of ingredients that can harm us. That's why we launched our first products in 2020, after years of development, focus groups and surveys.
Since we launched SOAPSTAR, the world has changed rapidly. We simplified our lives, got used to our natural beauty and opened our arms to more warmth and (self) love - in
instead of running around like crazy. And, even more importantly, we are buying less and thinking more consciously about our purchases. This benefits both our health and the planet.
At SOAPSTAR it's all about taking good care of ourselves, our loved ones and our environment; Integrity is the core value that drives our brand. We strive to keep our organization and products pure and transparent
to hold. SOAPSTAR is not just for people closest to us
to stand. We are there for everyone. "
- Annemarie Sturkenboom, Founder SOAPSTAR